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Pure Romance

After briefly flirting with a move across the river, Pure Romance signed a 10-year lease for nearly 30,000 square feet of space at 655 Plum St. in downtown Cincinnati.

The company, which sells relationship enhancement products, outgrew its Loveland location and wanted to move into the city of Cincinnati. The move will bring at least 60 jobs to downtown when Pure Romance starts to move in January 2014.

“We are proud to close on this deal and commit to downtown Cincinnati and contribute to the growth this city is experiencing,” Chris Cicchinelli, president and CEO of Pure Romance, said in a news release. “Our entire team is eager to join the urban core and support Cincinnati’s vibrant business community.”

After the state of Ohio declined to extend incentives to the company, Cincinnati City Council approved $854,000 in tax credits over 10 years. The company must stay in Cincinnati for at least 20 years under the agreement.

Al Neyer Inc. built the building and attached parking garage at the corner of Plum and Sixth streets in 2000 to accommodate the Delta Reservations Call Center.

“Al Neyer has long been an active supporter of Cincinnati, and this building represents an investment we’ve made in the Downtown district,” said Dave Neyer, principal and executive vice president. “We are excited to be a part of this opportunity to bring Pure Romance and its many jobs to the Queen City.”

Chris Vollmer of Colliers International represented Pure Romance in the deal, while Doug Altemuehle of Cushman & Wakefield | Cincinnati Commercial Realtors represented the landlord.

Pure Romance will continue to operate a warehouse in Loveland.



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